Wallflour Goods
Brand Identity
Wallflour Goods is a beloved bakery based in Auburn, WA, serving up sweet treats since 2020. I partnered with them on a full rebrand that reflects their warm, welcoming spirit. The new identity features a whimsical color palette, playful hand-drawn illustrations, and textured details that echo the cozy, homemade charm of their baked goods. Her cake, cupcake, and macaron designs are simple and minimalistic, allowing the quality behind each treat to shine.
