Brand Identity

Portland Garden Design is a landscape studio rooted in the Pacific Northwest, specializing in intentional, native plant–focused landscapes. The visual identity was inspired by the Native Fritillaria flower, chosen for its regional relevance and distinctive silhouette. The goal was to create a brand that feels timeless, approachable, and connected to place.

The final identity centers around a handcrafted monogram, a refined serif logotype, and a natural color palette drawn from foliage, stone, and sky. The system was designed to support the studio as it grows while maintaining a grounded, nature-inspired presence.