My task was to create a skill share event for Portland State students. This event was designed to take place over zoom to practice social distancing in the height of the pandemic. The deliverables reflect this priority with a strong emphasis on a social media campaign. Keywords I used throughout my decision making were approachable, informative, playful, and simplistic.
Process︎︎︎
After choosing the event name and sketching it out, I quickly found the length to be quite long. The solution, to have a mascot similar to the Microsoft Word paperclip, Clippy to help establish branding. In other logo iterations I explored incorporating elements like a document icon or mouse arrow to visually represent the digital aspect of this event.
Microsoft Word Paperclip, Clippy!
Breaking the name down into an acronym led me to the phrase ‘let’s go’ which also rhymns with lego. I used a san serif typeface, Kohinoor Devanagari for it’s easy readability and approachable nature. My intention behind ‘let’s get’ being all lowercase and ORGANIZED all caps was to reiterate this skillshare event is one to get excited about. Yay!
Refining my rough sketches in Adobe Illustrator, I moved forward with designs that embodied playfulness. Inspired by Microsoft’s paperclip, I chose the lego design for it’s originality. Larry the Lego would be used to help establish brand identity and assist attendees throughout the event.
Primary Logo
Secondary Logo
