Role: Brand Identity

Late Pour is a latte art competition I created for local baristas in Portland, OR. The goal was to design a typefocused event. Instead of using a premade typeface for the logo, I took this opportunity to explore creating custom type. The competition takes place at night with the color palette and imagery complimenting that using an electric neon green and b&w images.



Lively

Organic

Bold

Fun

Clean






The logo contains a barista’s trusted tool, a milk pitcher. Connecting the letter A to
the letter U mimicks the motion of a barista pouring milk into the cup.

 







Desktop

Mobile




Mark